Photography in Design
For Designers Who Use Photography
A learning tool created by John E. Dyer
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  • Choosing the Right Photograph for the Right Occasion

    Choosing the Right Photograph for the Right Occasion

    In this video I discuss the use of stock photography and how to choose the right photograph for the right…
  • Modifying a Photograph to Meet Your Design Needs

    Modifying a Photograph to Meet Your Design Needs

    In this video I discuss different techniques for modifying a photograph to meet your design needs. Link to Photoshop tutorial…
  • Building the Right Hierarchy for Your Design

    Building the Right Hierarchy for Your Design

    In this video I discuss the importance of using hierarchy in your designs, we will also look at different ways…
  • Using an Existing Photograph, Logo and Copy

    Using an Existing Photograph, Logo and Copy

    In this video I discus using an existing photograph, logo and body copy to design an advertisement. Here are the…
On Post-Technical Design

On Post-Technical Design

  • April 20, 2015
  • Guest Essayist
  • 12 Comments
On Post-Technical Design Mitch Goldstein, a Rochester, NY based designer and educator Think back to your Foundation drawing class. What did you learn? Was it about how to use a…Read more →
Baby Can Wait

Baby Can Wait

  • April 9, 2015
  • Ineffective Design Examples
  • 2 Comments
     This advertisement becomes a typographer's nightmare. Full justification Exceedingly large leading Fine text over a photograph making parts of it unreadable Using a script font for headline and…Read more →
Teen Pregnancy Ad

Teen Pregnancy Ad

  • April 9, 2015
  • Ineffective Design Examples
  • 2 Comments
      What can I say about this ad? All capitals for the entire ad Right justified paragraph on bottom Call to action buried in body copy Lack of…Read more →
Perception Book Cover

Perception Book Cover

  • April 9, 2015
  • Ineffective Design Examples
  • 1 Comment
      With all the time and effort to write a book, one would think that as much effort would be put into the cover design for that book.…Read more →
New York Laundry

New York Laundry

  • April 9, 2015
  • Ineffective Design Examples
  • 2 Comments
  When a New York clothing company makes their ad unreadable, something has gone wrong. Several different typefaces White text on a light blue background Serif type across busy images…Read more →
Southern Gentlemen Web Banner

Southern Gentlemen Web Banner

  • April 9, 2015
  • Effective Design Examples
  • 1 Comment
All the same principles that apply to print advertisements also apply to web design or web advertising such as web site banners or rotators. This example of a web banner,…Read more →
Royal Navy Ad

Royal Navy Ad

  • April 9, 2015
  • Effective Design Examples
  • 1 Comment
While I do think there are issues with this advertisement, it still is effective. It uses multiple headlines but still has good hierarchy and contrast. The two main headlines follow…Read more →
Alberta Quits

Alberta Quits

  • April 9, 2015
  • Effective Design Examples
  • 0 Comments
This is a very simple and effective advertisement. A photo, headline, URL and very little other text. The hierarch is well done with the photo being the predominate part of…Read more →
First Things First

First Things First

  • April 9, 2015
  • Effective Design Examples
  • 1 Comment
While this advertisement is very simple and contains only a headline and URL, it is still very effective. There is good hierarchy with the photo being first, the headline second…Read more →
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  • Effective Design Examples (4)
  • Guest Essayist (1)
  • Ineffective Design Examples (4)
  • Lessons (4)
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  • April 2015 (13)
Tags
Advertisements All Capitals Background Busy Typefaces Choices Color Contrast Emotion Features Focus Hierarchy Isolation Justification Lack of Contrast Leading Photoshop Placement Readablility Right Justified Scale Script Stock Photography Type Treatment Unreadable
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© 2015, John E. Dyer         Rochester Institute of Technology