On Post-Technical Design
On Post-Technical Design Mitch Goldstein, a Rochester, NY based designer and educator Think back to your Foundation drawing class. What did you learn? Was it about how to use a…Read more →
Baby Can Wait
This advertisement becomes a typographer's nightmare. Full justification Exceedingly large leading Fine text over a photograph making parts of it unreadable Using a script font for headline and…Read more →
Teen Pregnancy Ad
What can I say about this ad? All capitals for the entire ad Right justified paragraph on bottom Call to action buried in body copy Lack of…Read more →
Perception Book Cover
With all the time and effort to write a book, one would think that as much effort would be put into the cover design for that book.…Read more →
New York Laundry
When a New York clothing company makes their ad unreadable, something has gone wrong. Several different typefaces White text on a light blue background Serif type across busy images…Read more →
Southern Gentlemen Web Banner
All the same principles that apply to print advertisements also apply to web design or web advertising such as web site banners or rotators. This example of a web banner,…Read more →
Royal Navy Ad
While I do think there are issues with this advertisement, it still is effective. It uses multiple headlines but still has good hierarchy and contrast. The two main headlines follow…Read more →
Alberta Quits
This is a very simple and effective advertisement. A photo, headline, URL and very little other text. The hierarch is well done with the photo being the predominate part of…Read more →
First Things First
While this advertisement is very simple and contains only a headline and URL, it is still very effective. There is good hierarchy with the photo being first, the headline second…Read more →